The Best WordPress Permalink Structure

When considering crucial sides of the SEO from a site, the permalink plays an essential role in overall optimization. A permalink can be a permanent link of the page and posts, plus it doesn’t change after a while. By default, WordPress offers permalinks in this way:

This form of permalink just isn’t search engine friendly, so most newbie bloggers just beginning from WordPress neglect to create a site that may be optimizing WordPress permalinks for SEO because they’re using the default permalinks.

In this informative guide, I will show you which permalink structure is the foremost, and I can even look into other suggested WordPress permalink structures and for you to avoid them.

Which permalink structure is mandatory for optimal SEO?

One on the major on-page SEO factors is your keyword inside your post URL (permalink). As I’ve just discussed, the default WordPress permalink will not be SEO-friendly, then when you install WordPress in my ballet shoes and start blogging without creating a change to that default, that you are blogging using a permalink structure that isn’t SEO friendly.

As mentioned before in my WordPress essential settings guide, your permalink will be the first thing you need to change when creating your blog in my ballet shoes.

You will get various permalink settings under WordPress dashboard > Settings > Permalink. A few suggested permalink structures are: (/%postname%/)

My favorite and suggested permalink structure for any WordPress blog is Post Name. Post name permalinks are short, sweet and also have nothing extra that can affect your on- page SEO score.

Many bloggers recommend using Category in the permalink because it’s fine, but only if your category name is short and meaningful, and that you are not using multiple categories/posts. I’m not just a big fan utilizing Category in permalink structure, because based on your indexing settings, it could lead to duplicate content on your own WordPress blog.

Another permalink method which I strongly suggest avoiding is that of employing dates within your permalink. This eliminates your ability of republishing this post at future time. The permalink remains to be the same, but if you republish the post, it doesn’t make sense as you will still be with all the old date within the permalink.

WordPress Permalink for Google News:

If you might be running a news-based site say for example a site using a focus on current affairs, Bollywood or Hollywood news, technology news, etc., you must have a three-digit unique ID with your permalink as mentioned within the Google news submission requirement.


Take-away and also other permalink SEO tips:

1.Use simple permalinks (
2.Prefer dashes over underscores (Source)
3.Remove stop words from permalinks (including “is” or “are)
4.Never change permalinks after publishing, if you do so for reasons unknown set up a 301 redirection through the old URL to the modern URL using .htaccess
5.Use your keyword within your permalink

Another big debate regarding permalinks is employing : www or non- www inside the URL within your domain.

I utilized to prefer www around my permalinks, but as the rest from the world will almost certainly the short and easy version, I prefer using non- www during my site name (meaning I simply avoid using the “www” portion with the former URL). This gives you more space inside permalink, and with search results indices only allowing 66 characters within a permalink, the 3 fewer characters are a good idea as well.

If you end up picking the non-www version of domain structure, ensure the www version within your site is properly redirected on the non-www version to prevent a WordPress duplicate issue.

Example: —- >>

I also recommend that you just set your chosen domain through your Webmaster tool. You can learn more about this during my previous post on: Google Webmaster tool preferred domain settings.

From now on, whenever you happen to be setting up a new WordPress blog, be sure to use an SEO-friendly WordPress permalink structure as opposed to any random permalink.

If you’ve any questions regarding WordPress permalinks, tell us via the comments section below.

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One thought on “The Best WordPress Permalink Structure

  • August 6, 2017 at 6:37 pm

    After reading your post, my conclusion is this; I believe that the permalink structure doesn’t really matter to Google or any other search engine as far as display or indexing issues go. However, I believe the problem may lie in causing confusion to them about site functionality. For example, if a website site publishes news, I believe it should use a permalink structure like this: /%year% /%monthnum%/%day%/ and possibly with the time too but if you’re publishing content that will never expire, you should simply use: /%postname%.

    I have recently been re-working one of my blogs here: that I originally started with Blogger but eventually migrated to WordPress. When I migrated to WordPress, I kept the same Permalink structure originally created by Blogger and have been wondering heavily here recently about whether I should change it or not. Your post here has help me make up my mind to just leave them as they are.

    Thank you for the time you spent researching this information and putting this post together. I’m sure it will benefit a lot of others just as it has me.


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