WordPress categories and tags assist you to structure your website. They also play a huge role in the SEO on the website. Whenever I discuss the SEO with the WordPress site, I always follow one simple rule:
Keep low-quality pages through the search index.
Today, I will be making reference to WordPress categories and SEO.
I’ll also answer the question of:
Should we keep categories as no-index or do-index?
WordPress categories and tags could be the two most critical aspects inside the user experience perspective.
For example, the majority on the related posts plugins use categories and tags of showing related posts. If your categories aren’t well structured, related posts can offer irrelevant articles, as well as have a negative affect the bounce rate on the WordPress blog.
How To Structure WordPress Categories:
Planning the categories of your internet site should be done through the first day; accomplish it as you are writing your website’s business strategy. For example, when I put together WPSutra blog, I used the subsequent categories:
This helps me to be focused on my content strategy, along with, if I’m writing off-topic, the following information gives me a reminder to get back on track.
Now, the question arises:
Are WordPress categories ideal for SEO?
As I mentioned above, WordPress categories are of great help for structuring your internet site. From a online search engine perspective, Google is far more interested in your posts (posts). Moreover, category archive pages are believed a “low-quality page” because doing so doesn’t add any value in terms of search results optimization.
Categories and SEO:
Usually, people think that the more pages we’ve got in search results, the harder traffic could we get.
This was true this season when google search bots weren’t so smart. The more indexed pages, the larger the traffic.
But with all the Google Panda update, search engines like yahoo made it clear they hate content farming- adding pages into search engines like yahoo that serve no value.
A category page usually supplies the archive with the select category, and depending on your blog design, it could show a total post or possibly a post excerpt.
Now, let us discuss two questions you should ask yourself:
Is your category page solving any risk to a user using Google Search?
If your category page is indexed, isn’t it showing the identical content because the post?
You have been creating duplicate content.
In short, category pages are useless from an SEO perspective, but beneficial within the user experience perspective because it offers a different approach to navigate your internet site. It’s also helpful for online search engine bots to crawl your website deeper.
For better SEO, keep WordPress categories as “no-index“ but “do-follow”.
This will ensure that google search bots can crawl all links, and will not index category pages.
If you are planning to boost your existing category names to something more sensible, be certain your permalinks aren’t afflicted with this transformation.
If you make use of permalinks like “%category% / %posts%”, I would not suggest for you to enhance your categories or utilize a permalinks migration plugin for your blog.
Though some SEO experts state that using “%category% / %posts%” or “%date% / %posts%” can be a Google friendly permalinks structure, I would rather keep with a “%post%.html” structure. The reason for that is that my posts will not get old and I can reuse them whenever I want.
Also, if I make any changes, it does not break my sitemap.
Do you’ve questions? I love questions. Ask away inside comments below.
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